Gym marketing blog
Scripts, templates and plain-English guides from what we run for our gyms, written so you can use them with or without us. How to get more members, what to say on the phone, what to text, what a lead really costs, and how to keep the members you sign.
Growth Pillar guide · 15 min read
How to get more gym members without discounting: where new members come from, what to fix first, and the order to do it in, from a gym marketing team. Every other guide on this page is one step of this plan, gone into in detail.
Read the guideEach one answers a single question a gym owner actually asks, with the working shown. Scripts and texts you can copy word for word, a benchmark you can build for your own gym, and honest answers where the honest answer is “it depends”. Filter by the part of the business you are fixing this month.
Growth 15 min read
Where new members come from, what to fix first, and the order to do it in, without discounting.
Sales 11 min read
Free trials, paid challenges and first sessions compared: what each one attracts, how each converts to a membership, and how to choose.
Retention 11 min read
Retention starts before someone signs. What to track at month three and six, the early warning signs, and simple habits that keep members.
Local search 10 min read
Categories, photos, hours, reviews and posts, set up properly, so you show up when locals search for a gym near them.
Sales 11 min read
The inbound enquiry call and the in-person intro, line by line, plus what to say to the four objections you hear most.
Follow-up 11 min read
Copy-paste texts for 5 minutes, 24 hours, 72 hours and day seven, plus the no-show sequence and a dormant lead re-engagement.
Paid ads 9 min read
Why every cost-per-lead benchmark contradicts the next, the seven things that actually move the number, and how to build one for your gym.
Decisions 10 min read
An honest framework for deciding whether to hire, do it yourself, or hire nobody yet, written by an agency that turns gyms away.
A new member passes four checkpoints: they find you, they enquire, they book and turn up, and they sign and stay. Most gyms lose people at one checkpoint more than the rest. Start with the stage where yours leak, then work outwards; the way we run it for our gyms follows the same order.
People search “gym near me” long before they fill in a form. Your Google profile is the shop window they check first.
Ads aimed at people within driving distance of the gym, judged by members signed, not by the cheapest lead.
Reach every enquiry within minutes, say the right thing on the phone, and give them an intro worth turning up for.
The scoreboard that matters: members still paying at month three and month six, not a lead count.
Deciding who should run all of this? Read hire a gym marketing agency or DIY first. It includes the three tests that tell you to hire nobody yet. Or, if you would rather talk it through, book a free 30-minute call with Vincent.
Put in four numbers (members, average fee, growth target and churn) and get a monthly budget, the most you can afford to pay for a new member, and how long that member takes to pay you back. Every line of the arithmetic is shown, and nothing you type leaves your browser.
Open the budget calculatorBring your member count, your churn and what you’re spending now. Thirty minutes on Google Meet with Vincent, no card, and if the answer is “fix the phone first”, you’ll hear that from us.
Vincent YuFounder · you talk to him, not a rep
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