About GymPropel
GymPropel is a founder-led gym marketing agency for gym owners across North America. Vincent Yu started it to fix what gym owners hate about agencies: a lead count, then silence. We run your ads, your lead follow-up and your website as one system, and we answer for the new members who sign and stay.
Most gym owners have been burned by a marketing agency at least once. The pattern is nearly always the same: a contract, a setup fee, a report full of leads, and a membership base that looks exactly the same six months later. GymPropel was built as the opposite of that pattern. Here is the short version of why.
They sent a lead count. Then they went quiet. We answer for members.
Vincent Yu founded GymPropel to fix the thing gym owners complain about most when they talk about agencies. The monthly report says the campaign is working. There are plenty of leads and plenty of clicks. But the floor doesn't change, the member count doesn't move, and nobody at the agency can say why.
Leads were never the problem on their own. An enquiry nobody answers for a day goes cold. An intro nobody reminds doesn't show up. An ad that sends people to a slow page on their phone loses them before they ever ask a question. When the ads, the follow-up and the website are run by different people, or not really run at all, every hand-off is another place to lose the sale.
So we run all three as one system and judge ourselves on the number a gym owner actually banks: members who sign and stay. It's why the first month is free and there's no contract. We would rather prove it with real members than with a pitch.
Every gym gets the same system and the same six rules. They aren't slogans: they decide what we build, what we report on and which gyms we say yes to. The drum turns to one rule at a time on its own. Pick any number to jump straight to it, and follow the link on each card for the full detail.
Your Meta ads, your lead follow-up and your website are built and run together, so nothing falls through the gaps between them. Ads reach people within driving distance of your gym, automated texts, emails and voicemails reach every enquiry within minutes, and the site turns a visit into a booked intro.
AdsFollow-upWebsite
See our gym marketing servicesA lead count isn't a result. We report on booked intros, shows and new members who sign, because that's what actually changes your gym. Reminders so people show up, and an intro built to sell, are part of the system from day one, not an afterthought.
LeadBookedShowed upSigned
How we turn intros into sign-upsSigning a member is half the job. From month three we report how many of the people we brought in are still paying, and we check again at month six. A member who leaves after four weeks was never really a win, so we track the ones who stay.
Month 3Month 6Still paying
Read our gym member retention guideOnce we work with you, we never work for your competitor down the road. Your market stays yours. It also means a spot can already be taken in your town, which is one of the first things we check on the qualification call.
ExclusiveYour market
See our gym marketing processVincent is the person you talk to on the first call and after it, and the person who answers for your new members. He knows your gym, your numbers and your local market. No account-manager relay, no ticket queue, no explaining your gym to someone new every quarter.
No account managerNo ticket queue
Email [email protected]Your first month is free: no contracts, no deposits, no upfront costs. Our fee is $0; you cover your own ad spend, paid straight to the platform and never marked up, plus minimal texting costs. After 30 days we review the numbers together. Happy, you stay month to month and can cancel whenever, by text, email or phone. Not happy, you walk away owing nothing.
30 days freeMonth to month
How the free month offer worksMost agencies aren't out to burn anyone. They're measured on the wrong thing, and when the report is a lead count, the work stops at the lead. Here is where we draw the line differently, row by row. Not sure an agency is right for you at all? Read whether to hire a gym marketing agency or do it yourself.
| Topic | Typical agency | GymPropel |
|---|---|---|
| Trial | First month free | |
| Commitment | Month to month | |
| Upfront | Nothing upfront | |
| What they report | Booked intros, new members, retention at month 3 and 6 | |
| Who you talk to | The founder | |
| Your competitors | One gym per market | |
| Ad spend | Paid straight to Meta, never touched, plus minimal texting costs |
We work with gym owners across North America, one gym per market. Taking on the wrong gym wastes your money and our month, and paid ads aren't the bottleneck for every gym. So on the qualification call we look at your members, your ad spend and where your leads leak, and if we can't help your gym, we'll tell you on the call.
Proof, with a name
81132members
CrossFit Prior Lake in Prior Lake, Minnesota, has worked with us for more than two years. Josh's gym went from 81 to 132 members, with 11 sign-ups in the first week. Read the CrossFit Prior Lake case study.
The questions gym owners ask about us before the first call. More in the gym marketing FAQ.
Vincent Yu. He started GymPropel to fix what gym owners hate about agencies: a lead count, then silence. He's still the person you talk to, and the person who answers for your new members.
We work with gym owners across North America. Whether your market is a fit comes down to your members, your ad spend and whether anyone nearby already works with us, and we check all three on the call.
Booked intros, shows and new members, and from month three, how many of the people we brought in are still paying, checked again at month six. Not lead counts and clicks.
No upfront costs, contracts or deposits. Book a free 30-minute qualification call with Vincent to see if your gym is a fit, and if we can't help, we'll tell you.
Vincent YuFounder · you talk to him, not a rep
First month free
No contract