Free for gym owners

Gym owner resources, all in one place.

Guides, word-for-word scripts, follow-up templates and a budget calculator, written from what we run for our own gyms. Take them, put your gym's name in them, and use them this week, with or without us.

Open the calculator Read the blog

Gym marketing budget calculator Start with the numbers.

How much should your gym spend on marketing? Put in four numbers (members, average fee, growth target and churn) and the calculator gives you a monthly budget, the most you can afford to pay for a new member, and how long that member takes to pay you back. Every line of the arithmetic is printed underneath, so you can disagree with any of it.

Work out my budget

Gym marketing guides Guides, scripts and templates.

Eight guides, each one built around a single question gym owners ask. The newest cover where members come from, which intro offers turn into memberships, how to keep people past month six and how to set up your Google Business Profile. The originals give you the front desk script, the follow-up texts, the truth about cost per lead and an honest take on hiring an agency. Everything lives on the GymPropel blog.

New Growing and keeping members

Growth How to get more gym members Where new members actually come from, what to fix first, and the order to do it in, without discounting. Read the guide Sales Gym intro offers that convert Free trials, paid challenges and first sessions compared: what each one attracts and how each turns into a membership. Read the guide Retention Gym member retention past month six Retention starts before someone signs. What to track at month three and six, and the early warning signs. Read the guide Local search Google Business Profile for gyms Categories, photos, hours, reviews and posts, set up so you show up when locals search for a gym near them. Read the guide

Playbook Sales, follow-up and ads

Sales A gym front desk sales script, word for word The inbound enquiry call and the in-person intro, written out in full, plus what to say to the four objections you hear every week. Get the script Follow-up Gym lead follow-up text templates Every message: the five-minute text, 24 hours, 72 hours, day seven, the no-show sequence and the one that wakes up a dead list. Get the templates Paid ads Gym Facebook ads: what a lead actually costs Why every cost-per-lead benchmark contradicts the next, the seven things that move the number, and how to build your own. Read the guide Decisions Hire a gym marketing agency, or do it yourself? An honest framework, from an agency that turns gyms away, for deciding whether to hire, DIY, or hire nobody yet. Read the guide

Gym marketing answers and proof Straight answers, real numbers.

Before you book a free call with Vincent, read how it works and what it did for other gyms. The FAQ covers contracts, cost, the free month and who we can't help. The case studies show owners on camera with their numbers and timeframes. The process page walks through what happens after the call, step by step, so nothing is a surprise.

FAQ Gym marketing questions, answered Contracts, deposits, ad spend, the free month and what happens after it. Results Gym marketing case studies CrossFit Prior Lake went from 81 to 132 members. Five more gyms, with their numbers. Process How our gym marketing works From the free call to live campaigns in days, then month-one numbers reviewed together.

Rather we just run it?

Bring your member count, your churn and what you're spending now. Thirty minutes with Vincent, no card, and if the answer is "fix the phone first", you'll hear that from us.

Vincent YuFounder · you talk to him, not a rep

  • 30-minute call
  • Free
  • Google Meet
  • No card needed
Claim free month First month free · No contracts · One gym per market

First month free
No contract

Claim free month